How do you add a custom watermark logo to a video using VLC?

Adding a permanent watermark logo to a video using VLC Media Player is accomplished through its advanced “Logo” video filter, which allows you to overlay an image directly onto your playback stream. While VLC is primarily known as a powerful media player rather than a dedicated video editor, this built-in feature provides a straightforward way to stamp your branding onto any video file without needing complex professional software.

Preparing Your Watermark

Before starting the process in VLC, ensure your watermark file is prepared correctly. VLC works best with PNG or TGA files, as these formats support transparency (alpha channels), which is essential for ensuring your logo doesn’t have an unsightly solid background box around it. Resize your logo to your desired dimensions using image editing software before importing it, as VLC offers limited scaling options once the filter is active.

Configuring the Logo Filter

To set up the watermark, open VLC Media Player and follow these steps:

Applying the Image and Positioning

With the Logo settings menu open, you can now define how your watermark appears:

After configuring these settings, click Save at the bottom of the Preferences window. Note that these settings will now apply to all videos played in VLC. To remove the watermark later, you must return to the Filters settings and uncheck the “Logo video filter” option.

Permanently Saving the Watermarked Video

Because VLC is a player, enabling the filter as described above only adds the watermark during playback. To permanently export a new video file with the watermark burned in, you must use the conversion tool: